Having a gorgeously designed and brilliantly constructed website is great, but if you don’t have a marketing plan, you will not fully maximise your investment.
Web marketing, or digital marketing, is an umbrella term for various methods of bringing your website (and therefore your business) to the attention of your prospective clients. The main strategies for web marketing are as follows:
Your website is at the heart of your web marketing plan. Each of these methods will drive visitors back to your site, so it is critical that your site is up to date and reflects your business, products and services professionally and with your visitors’ expectations in mind. These visitors can then be converted into 'sales' for your business in whatever form that might take - eg product sales, enquiries, sales leads etc.
Before you invest in any of these strategies, it is vital that you prepare properly:
Talk to us, we build search engine friendly websites and work with you and our expert partners to help your business grow and succeed.